Published on May 18, 2022.

Rapid advances

Over the past decade, the industry has undergone major changes worldwide. Computerized technologies have transformed the printing realm. Digitalized equipment has reduced the need for manpower and makes printing much easier, more effective, and more economical.

With this advanced technology, printing companies continue to do most of the work they had been doing in the past, such as printing newspapers, books, pamphlets, stationery for businesses and government, business cards, almanacs and daily planners.

And with the help of the computerized printing equipment, the work is now done more quickly and more cost-effectively. 

Holiday rush

While the printing industry produces these items all year round, religious holidays such as Rosh Hashana and Passover set the wheels of motion into overdrive. 

For Rosh Hashana there is a surge of demand for calendars and day timers, and Passover calls for a host of Haggadot. In addition, there is an increased demand for greeting cards, as individuals, families, and businesses want to wish their loved ones and business associates a happy holiday. 

Seeking new horizons

Due to the crowded nature of the market, printing companies are constantly striving to devise new sources of demand – new work that will increase their turnover and thereby raise their profit margins.

One of the rapidly growing areas in that regard is creating products that serve as mementos of special family or corporate events. In that sphere, an appropriate gift can be a photo album that is tastefully designed in terms of the photos, text, and graphics.

Structuring the big picture

The album can be worked on collectively by the family members or company personnel in which they can all take part if they so choose in creating the album which is then presented as a gift to a family or an individual family member. In either case, the contents of the album should be carefully selected. 

The photos and mementos should be geared specifically to the occasion and the recipient(s), such as a birthday, wedding anniversary, or corporate celebration. They could include photos and texts that reflect times both past and present that are meaningful to the people involved. 

Original Post: https://www.jpost.com/israel-news/culture/article-706200