Published on May 17, 2022.
There's nothing revolutionary about photo canvas prints or custom printing. The industry might have been around long enough to see us progressing from dial-up to 5G, but the underlying techniques really haven't changed that much in three-and-a-bit decades. Why reinvent something that works so well?
Rather, the story of canvas prints is a story of keeping up with the times without changing for the sake of change. It's a story of small changes perfecting an elegantly simple formula.
You wouldn't necessarily think to put "custom canvas prints" and "cutting-edge technologies" in the same sentence. After all, what could the home decor items have in common with groundbreaking tech innovation?
Well it turns out...a little more than you might think.
Because the long-standing popularity of canvas prints is testament to the industry's ability to keep pace with technological advances.
For example, nowadays when you upload your photo to a canvas printing website, there should be a system in place to make sure the print format you're ordering is appropriate for your image size.
A sophisticated analyzer tool measures the pixel count of the uploaded file, and the site will offer you only the formats which can be printed in optimum quality.
15 years ago, no such technology existed. And this resulted in photos with insufficient resolution getting printed on outsized formats, leading to unsatisfactory results.
Innovation is known to improve accessibility. And custom printing has been no exception to the rule.
It's easy to forget that at one time, ordering your new canvas print meant a long, often frustrating session at your desktop computer. The upload and image processing processes were nowhere near as convenient or fast as they are today.
And with the advent of smart devices, it became possible to choose, upload and order your photo with just a few taps. You could get it done while waiting in line at your favorite coffee shop.
Forgot that birthday gift for your mother-in-law? Just upload a photo direct from your phone's image library and create a beautiful new canvas print while waiting in traffic.
Technological progress has made custom printing a considerably more wallet-friendly affair.
With printing facilities now able to produce higher volumes faster, there's been a marked decrease in price for custom prints. The entry price for a personalized photo canvas at one leading US provider, CanvasDiscount.com, is just $5.
And has this been accompanied by a decrease in quality? By no means - reproduction quality is better than ever. And canvas prints offer remarkable longevity too.
Another great example of technology improving the production processes for canvas prints is the replacement of solvent-based inks with less harmful alternatives. The introduction of new industrial printing facilities has allowed for solvent-free options such as latex inks, which are non-toxic and hypoallergenic.
In its unshowy way, the custom printing industry has undoubtedly got better with age. Technological advances have powered many of these improvements - and no doubt there'll be further upgrades to come.
Nevertheless, the key to the appeal of canvas prints is their timeless quality.
The sector has thrived because it's benefited from the best of what technological progress has to offer while staying true to certain traditional values.
In 2022, customers - and their precious photo memories - are still at the heart of the personalized printing industry. The only difference is that getting those memories on canvas is simpler, faster, and more affordable than ever before.
Original Post: https://www.techtimes.com/articles/275537/20220517/how-canvas-prints-custom-printing-are-thriving-in-the-tech-age.htm